HEALTHCARE / AESTHETICS · INDEPENDENT CONCEPT
Botaderm
Aesthetic Clinic.
A cinematic, consultation-led digital experience for a doctor-led aesthetic clinic operating across Abuja and Benin City. An independent Crafted Preview concept, not a commissioned client project.
The challenge
Social content can show the work of a clinic without giving a new visitor a clear route through its treatments, locations and consultation process. This concept explores how that material can become a coherent digital brand experience.
The aim is to help visitors understand the clinic’s approach and take an informed next step without suggesting that a website can diagnose a concern or determine treatment suitability.
From social content to structured care
Authentic treatment footage, clinic photographs and published client/result media are placed within a restrained editorial composition. Cinematic movement gives the material context while readable treatment information remains central.
Concern-led navigation lets a visitor start with what brings them to the clinic. Treatment discovery and educational content then provide a clearer route towards a professional consultation.
One experience. Two locations.
Visitors can explore the Abuja and Benin City clinics and choose the appropriate location when requesting an appointment. Location-specific WhatsApp handoffs keep the enquiry attached to the right clinic.
The mobile experience brings treatment media, navigation and consultation actions into one accessible journey. A WhatsApp request starts a conversation; it does not represent a confirmed appointment.
What the concept demonstrates
Premium healthcare brand presentation; authentic treatment media; cinematic scroll storytelling; treatment education; concern-led navigation; location switching; WhatsApp appointment requests; and responsive mobile interaction.
Botaderm is shown as an independent concept, not as a Crafted Preview client. This case study describes the digital experience and makes no claim about clinical outcomes or business performance.
Independent concept. Not commissioned by or affiliated with the business shown.